A studio that only exists online.
Plakat isn't a real shop. It's a demo website for a made-up print studio in Clerkenwell. This page explains the idea and how the site was built.
- 01 The rack, with eight prints hanging
- 02 The printer, with twelve inks
- 03 The framing bench
- 04 North window, where every print is checked
- 05 Plan chest, where unsold prints are kept flat
- 06 The door
The studio in Clerkenwell. Not to scale.
The concept
A made-up studio with eight prints.
Plakat is a made-up print studio. The address, the drying rack and the person checking prints under a lamp are all invented. We made up a small, believable business so the website would have something real-feeling to show.
The idea is simple: one room in Clerkenwell, London, with eight original prints for sale at any time. One person prints, signs and posts every order. The rest of the site, from the shop to the journal and the map, is written as if the studio were real.
When a print sells out, it's gone for good.
The main rule is that there are only ever eight prints. When the last copy of a print sells, we never print it again, and a new print takes its place. That's why the studio stays small, and why any print you can see is one you can still buy.
How this site is made.
Written by hand in HTML, CSS and JavaScript. The posters aren't photos. Each one is a small program that your graphics card draws live. Phones and slow connections get a still image instead.
- Built with
- Vanilla HTML, CSS and JavaScript
- Posters
- Nine GLSL shaders on three.js
- Motion
- GSAP ScrollTrigger and Lenis
- Type
- Archivo and JetBrains Mono
- Status
- Demo only. Nothing is for sale.